Company's Business

Pranda Jewelry Public Company Limited (PRANDA) was founded in 1973 under the name Pranda Design Company Limited and later officially renamed to Pranda Jewelry Limited on April 27, 1984. The Company listed its common stocks on the Stock Exchange of Thailand on July 6, 1990 and was transformed into a public company on June 3, 1994. Today, the Company’s total registered capital is Baht 634.769 million with issued and paid-up capital of Baht 462.395 million. The Company’s headquarters are located at 28 Soi Bangna-Trad 28, ฺBangna Tai Subdistrict,Bangna District, Bangkok 10260.

PRANDA’s core operations are the production, distribution and retail of fine jewelry. Today, the Company has become the leader of Thailand’s jewelry exports, with its customer base spanning key regions of the world from North America to Europe and Asia.

The Company has established a balanced management structure as follows:

1. Production
To implement economies of scale in jewel production, which results in production cost of goods suitable for quality of goods.  The company has diversified its production risk to cover almost all product price range.  The Group has 3 factories situated in Thailand, Vietnam and Indonesia with the total production capacity of 4 million pieces/ year. PDJ also has the design and development center that can broadly meet the customer’s need. 

2. Distribution
The Company has its own distribution company and distributors in foreign countries to diversify market risk and to expand the market at the same time.  At present, PDJ has major distributor throughout important regions in the world, such as the US, UK, Germany, France, Italy, Spain, Japan and India. Its subsidiaries which are considered as its distribution base are situated in four countries: the US, UK, France and India.

3. Retail
The Company has subsidiaries that are experienced in retail management, including its own retail shops and distribution through franchise businesses covering Asia and Middle East to directly access to jewelry consumers. Nowadays, there are 4 companies in Thailand, Indonesia, Vietnam and UK. (E-commerce)